Nike Global Company Essay Example | Topics and Well Written Essays - 750 words - 14

Nike Global Company - Essay ExampleIt must be pointed out that these countries have cheap availability of skilled, semi-skilled and unskilled labor resources because of poverty, ill-matched economic growth rate, and sporadic employment generation. Obviously, Nike, being a multinational company, focuses on branding and charges relatively higher prices for its brands so it observed considerable cost saving when it produced and contracted in these nations. Also, the governments of these countries are unable to successfully implement labor reforms and policies thereby enabling Nike to manipulate labor resources of paltry countries. Nike was allegedly gnarly in illicit practices such as paying low wages, work overload, inflexible working hours, discrepancies in recruitment and selection program, use of poisonous chemicals and inputs in production process, non-availability of fringe benefits and medical facilities to employees, workplace harassment, exploitation and induction of child l abor within its production sites located in the aforementioned Asian countries. This is where Nike was heavy criticized by media personnel, human rights and community welfare organizations for not fulfilling labor laws outside US market while making profits at the expense of poor labor. (Ferrell and Jackson, pp. 547 - 549)Nike had no other option but to rebuild its image in front of concerned actors thereby maintaining its reputation and goodwill in the marketplace. Its sales trim substantially and public image shattered when private information was disclosed by renowned newspapers and electronic media channels. Nike, as a response, launched campaigns to provide clarifications and in overrule strengthen its relationships with its potential customers. This strategy was although a move in the right direction as Nike visited the high school, college and university students that extol Nikes quality and product celestial orbit and make purchase decisions accordingly.